Assignment 1-4 Weekly Written Analysis #1

Twitter TV the latest new/old fad, in the entertainment industry. Is it really a mania or is it just an endangered animal on the verge of extinction. Twitter is a real-time messaging utility that lets people keep in touch on their television sets. Will twitter be able to bridge the gap in television and the latest hi-tech fad? Alternatively, is the entertainment industry just beating a dead horse?
This article is really about the new/old fad of Twitter TV and how the entertainment industry keeps trying to reinvent its image without great success. The article points out how many different networks use the twitter fed at the bottom of the channels and how some have tried to use it to allow viewers to participate along with the program. Yet all and all none of these programs has had great success for any extended period. Twitter blasts onto the scene like a gasoline fire, with each new show that uses it, however only a few stations maintain its uses. What the author is trying to say is that no matter how many time twitters’s image is reinvented by the entertainment industry it burns bright but then quickly fades out. It has its uses in the news and a few others, however the demographic that the industry seeks has yet to make it a part of their lives as texting. Since their biggest competitors are computers and cell phones that are drawing peoples, attention from the television set.
The point the author is trying to make is that no matter how many times the entertainment industry tries to give twitter a new image it’s only last for a short time. In addition, viewers are not that interested in having inter-active television. However, nothing is going to stop the networks from trying repeatedly to give twitter a new image and try again. Finally, as long as there is a promise of revenues in the networks future, then twitter will remain alive in the entertainment industry.

References

Wellenstein, A. (June 29, 2009). The Latest Fad: Must-Tweet TV. NPR.org Web Site. Retrieved June 29, 2009, from npr.org Web site: http://www.npr.org/templates/story/story.php?storyId=106038991