Assignment 1-4 Weekly Written Analysis #1

Twitter TV the latest new/old fad, in the entertainment industry. Is it really a mania or is it just an endangered animal on the verge of extinction. Twitter is a real-time messaging utility that lets people keep in touch on their television sets. Will twitter be able to bridge the gap in television and the latest hi-tech fad? Alternatively, is the entertainment industry just beating a dead horse?
This article is really about the new/old fad of Twitter TV and how the entertainment industry keeps trying to reinvent its image without great success. The article points out how many different networks use the twitter fed at the bottom of the channels and how some have tried to use it to allow viewers to participate along with the program. Yet all and all none of these programs has had great success for any extended period. Twitter blasts onto the scene like a gasoline fire, with each new show that uses it, however only a few stations maintain its uses. What the author is trying to say is that no matter how many time twitters’s image is reinvented by the entertainment industry it burns bright but then quickly fades out. It has its uses in the news and a few others, however the demographic that the industry seeks has yet to make it a part of their lives as texting. Since their biggest competitors are computers and cell phones that are drawing peoples, attention from the television set.
The point the author is trying to make is that no matter how many times the entertainment industry tries to give twitter a new image it’s only last for a short time. In addition, viewers are not that interested in having inter-active television. However, nothing is going to stop the networks from trying repeatedly to give twitter a new image and try again. Finally, as long as there is a promise of revenues in the networks future, then twitter will remain alive in the entertainment industry.

References

Wellenstein, A. (June 29, 2009). The Latest Fad: Must-Tweet TV. NPR.org Web Site. Retrieved June 29, 2009, from npr.org Web site: http://www.npr.org/templates/story/story.php?storyId=106038991

Assignment 1-2 Popular Culture Blog

What is popular culture and what does it mean to me. Popular culture is everything that is makes a society what it is attitudes, behavioral patterns, beliefs, customs, and tastes of a society are the popular culture for that society. In reality, it is what shapes the everyday world of that society that is popular culture. Popular culture is the new version of folk culture, in addition popular culture is always changing and remolding itself within our way of life. Popular culture is the way most people within a society live. Why having an understanding of popular culture is important to me in a business environment or in my present and future career. First, if my future career is in the entertainment industry then everything about my career is about popular culture. Second, there are many marketing aspects to the understanding of popular culture to help you advertise and sell your product on the market to the masses. Finally, the study of popular culture will assist you in creating future products that will be used by the popular culture. What I would consider an example of popular culture. These three images would be my example of popular cultures mental image of the three types of male stereotypes and social classes that make up the whole of America’s popular culture, and why I chose these images as my pop culture artifacts. Homer Simpson is popular culture’s typical view of the lower class male citizens for example; rednecks, white trash, etc…. The character from American Dad represents the typical view of the middle class American male for example; police officers, military soldiers, and the typical male in today’s society. Finally, Superman represents the typical view of the elite class of citizens for example; the rich, politicians, the president, governors, mobsters, drug lords, etc….

References

Petracca, M. & Soprapure, M. (2007). Common Culture Reading and Writing About American Popular Culture Fifth Edition. New Jersey: Pearson Education Inc.

Browne, R.B. (2005). Profiles of Popular Culture A Reader. Madison Wisconsin: The University of Wisconsin Press

Images provided by bing.com. Retrieved June 29, 2009, from internet link provided. http://www.bing.com/images/search?q=popular+culture&FORM=BIFD#